10 Lessons Marvel Needs To Learn From The Marvels' Record Box Office Disaster

Screen Rant

By Niall Gray

Published Dec 19, 2023

The Marvels proved to be the MCU's biggest box office disappointment to date, and Marvel should learn multiple lessons from its shortcomings.

Building new hero teams takes time and proper setup for a successful dynamic. Marvel should have built anticipation for The Marvels' central trio.
The MCU's repetitive storytelling and recycling of ideas is starting to make new movies less exciting, contributing to The Marvels' low box office performance.
Proper marketing is crucial for box office success, and The Marvels' lack of considerable marketing efforts hurt its financial returns. Marvel should prioritize marketing in future projects.